1. Introduction to Cheese Industry
1.1 Overview of Cheese
1.2 Development Overview of Cheese Industry in the World
1.2.1 Output and Distribution of Cheese in the World
1.2.2 Cheese Consumption Difference in the World's Different Countries
1.2.3 The World Cheese Trade and Market Share of Major Countries
1.2.4 Price Trends of the World Major Cheese Varieties
1.3 Development Overview of China's Cheese Industry
1.3.1 Development History of Cheese Industry
1.3.2 Analysis on Cheese Industry Life Cycle

2．Overall Analysis of China's Dairy Industry Market
2.1 Production of Milk Resource
2.1.1 Amount of Cow on Hand and Regional Distribution
2.1.2 Milk Output and Distribution in Provinces
2.1.3 Price Trend of Raw Material Milk
2.2 Dairy Product Processing
2.2.1 Structure and Output Trend of Liquid Milk
2.2.2 Categories and Output Trend of Dry Milk-based Products
2.3 Dairy Trade
2.3.1 Dairy Import and Variation Trend
2.3.2 Dairy Products Export and Variation Trend
2.3.3 Impact of the Melamine Incident on China's Import & Export of Dairy Products
2.3.4 Related Policies on Dairy Product Trade
2.4 Dairy Product Consumption
2.4.1 Dairy Product Consumption Structure and Variation Trend of Urban Residents
2.4.2 Dairy Product Consumption Status and Potential of Rural Residents
2.4.3 Dairy Products Consumption Prediction of China's Residents
2.5 Policy Environment for Dairy Industry
2.5.1 Related National Safety Standards for Dairy Products
2.5.2 Regulation on Supervision and Administration of Dairy Product Quality and Safety
2.5.3 Plan on Dairy Industry Rectification and Vitalization
2.5.4 Dairy Industry Industrial Policy
2.5.5 China's Dairy Industry Development Planning

3．Overall Analysis on Chinese Cheese Market
3.1 Present Demand and Supply of Chinese Cheese Market
3.2 Policies about Chinese Cheese Industry
3.3 Chinese Cheese Production
3.4 Chinese Cheese Import and Export
3.4.1 Cheese Import Trade
3.4.1 Cheese Export Trade
3.5 Marketing Promotion of Foreign Brands in Chinese Cheese Market
3.6 Chinese Cheese Market Volume and its Growth Trend
3.7 Consumption of Chinese Cheese Market
3.7.1 Regional Distribution of Consumption
3.7.2 Consumption Group
3.7.3 Consumption Mode
3.7.4 Consumption Volume
3.7.5 Consumption Brand
3.8 Competition Structure of Chinese Cheese Market and Market Shares of Main Brands
3.9 Forecast on Future Development Trend of Chinese Cheese Market

4．Deep Analysis on Chinese Cheese Producing and Processing Enterprises
4.1 BRIGHT DAIRY & FOOD CO., LTD
4.1.1 Company Background
4.1.2 Business Performance
4.1.3 Product and Production Volume
4.1.4 Source of Raw Materials for Processed Cheese
4.1.5 Marketing Channel and Network
4.1.6 Cheese Price (Retailing Terminal)
4.1.7 Forecast on Cheese Market Development Prospect
4.2 BEIJING SANYUAN FOODS CO., LTD.
4.2.1 Company Background
4.2.2 Business Performance
4.2.3 Product and Output
4.2.4 Source of Raw Materials for Processed Cheese
4.2.5 Marketing Channel and Network
4.2.6 Cheese Price (Retailing Terminal)
4.2.7 Forecast on Cheese Market Development Prospect
4.3 INNER MONGOLIA YILI INDUSTRIAL GROUP CO., LTD
4.3.1 Company Background
4.3.2 Product and Output
4.3.3 Business Performance
4.3.4 Source of Raw Materials for Processed Cheese
4.3.5 Marketing Channel and Network
4.3.6 Forecast on Cheese Market Development Prospect
4.4 Inner Mongolia Meng Niu Dairy Industry (Group) Co., Ltd
4.4.1 Company Background
4.4.2 Business Performance
4.4.3 Products and Output
4.4.4 Source of Cheese Raw Materials
4.4.5 Marketing Channel and Network
4.1.6 Forecast on Cheese Market Development Prospect
4.5 Inner Mongolia Qishi Dairy Co., Ltd
4.5.1 Company Background
4.5.2 Business Performance
4.5.3 Products and Output
4.5.4 Source of Cheese Raw Materials
4.5.5 Marketing Channel and Network
4.5.6 Forecast on Cheese Market Development Prospect
4.6 Bongrain (Tianjin) Foods Co., Ltd.
4.6.1 Company Background
4.6.2 Business Performance
4.6.3 Product Series
4.6.4 Marketing Promotion Strategies

5． Business Strategies and Strategy Suggestions on Entering Chinese Cheese Market
5.1 Analysis of Entrance Barrier and Opportunities of Chinese Cheese Market
5.1.1 Analysis of Entrance Barrier of Cheese Industry
5.1.2 Analysis of Opportunities of Entering Cheese Industry
5.2 Business Strategies and Strategy Suggestions on Entering and Expanding Chinese Cheese Market

Contents of Figures & Tables
Table 1-1   Main Specifications and Requirements for Natural Cheese, Processed Cheese and Cheese Food
Table 1-2   Ingredients of Major Kinds of Natural Cheese (Content/100g)
Figure 1-1  Product Process Flow of Natural Cheese
Table 1-3   Nutritive Value Comparison of Cheese, Yogurt and Milk
Figure 1-2  Regional Layout of Global Cheese Production, by Volume, unit: 1000 tons, 2010
Figure 1-3  Regional Layout of Cheese Production in Europe, by Volume, Unit: 1000 tons, 2010
Table 1-4   Cheese Consumption Difference in the World, by Country, 2003-2010
Figure 1-4  Export Market Shares of the Leading Countries of the World, by output, 2010
Table 1-5   World Cheese Export Trade, 2000-2010
Table 1-6   World Cheese Import Trade, 2000-2010
Figure 1-5  American Cheddar Cheese Price (FAS) Trend, 2005-2011
Table 1-7   Cheese Prices in Some Countries of the World, 2006-2010
Figure 2-1  China Cow Cattle Inventory, 1997-2010
Table 2-1   Comparison of Milk Resource Production in China's Different Producing Areas, 2010
Figure 2-2   Average Price Trend of Raw Milk in the 10 Producing Provinces, 2009-2011
Figure 2-3   Raw Milk Price Trend since the Melamine Incident
Figure 2-4   China Dairy Products Output Structure, unit: ton, 2010
Figure 2-5   Production Structure of Liquid Milk of China, 2000-2010
Figure 2-6   Output of Liquid Milk and the Trend, 2000-2009
Figure 2-7   Production Trends of Different Liquid Dairy Products in China, 2000-2010
Figure 2-8   Production Structure of Dried Dairy Products of China, 2010
Figure 2-9   Output of Dry Dairy Products, 1997-2010
Figure 2-10  Production Trends of Milk Powder and other Dry Dairy Products in China, 1990-2010
Figure 2-11  China Dairy Products Import, by Month, 2004-the first quarter of 2011
Figure 2-12  China Imports of Different Variety of Dairy Products, by Mother, 2004-the first quarter of 2011
Figure 2-13  China Dairy Products Import Structure, by Month, 2004-the first quarter of 2011
Figure 2-14  Import Prices (CIF) of Different Dairy Products of China, by Month, 2004-the first quarter of 2011
Figure 2-15  China Dairy Exports, 2000-2010
Figure 2-16  China Dairy Products Export Structure, 2000-2010
Figure 2-17  China Dairy Products Import and Export Change, 2000-2010
Table 2-2    Catalogue of Automatic Import License Management Goods，2010
Figure 2-18  Dairy Consumption of Urban Residents (consumption amount), by Quarter, 2005-2010
Figure 2-19  Structure of Dairy Consumption of Urban Residents (consumption amount), by Quarter, 2005-2010
Table 2-3   Price Trend of Fresh Milk of Urban Market, by Quarter, 2005-2010
Figure 2-20  Comparison of Dairy Products and Other Foods in the Total Consumption of Food, by Value, 2009
Table 2-4   Changes of Per Capita Expenditure on Dairy Consumption of Urban Residents, by Quarter, 2005-2010
Figure 2-21  Per Capita Consumption Amount of Milk and Dairy Products of Rural Resident, 1992-2010
Table 2.5   Sensory Index
Table 2.6   Physical and Chemical Index
Table 2.7   Microbial Limit
Table 2-8   Sensory Property
Table 2-9   Microbial Limit
Table 2-10  Sensory Requirements
Table 2-11  Physical and Chemical Property
Table 2-12  Microbial Limit
Figure 3-1  China Cheese Trade Balance Change, 2000- the first quarter of 2011
Table 3-1   Chinese Cheese Custom Tariff Number and Import Tariffs, 2011
Table 3-2   Reduction on Import Tariffs for Cheese Imported from New Zealand
Table 3-3   Tariffs of Cheese Imported from Related Countries in Agreement by China. 2011
Figure 3-2  China Cheese Imports, by Volume 2000- the first quarter of 2011
Figure 3-3  China Cheese Import Structure, by Quantity, 2000-the first quarter of 2011
Figure 3-4  Structure of Imported Original Cheese, by Quantity, 2010
Figure 3-5  China Cheese Importing Prices (CIF) Trend, by Year, 2004-the first quarter of 2011
Table 3-4  Domestic Retail Prices of Cheese in Supermarkets, the first quarter of 2011
Table 3-6  China Cheese Import Origins, by Quantity, 2008- the first quarter of 2011
Table 3-7  China Cheese Import Prices (CIF) from Different Origins, 2008- the first quarter of 2011
Figure 3-6  China Leading Cheese Importing Provinces, by Quantity (tons), 2010
Table 3-8   China Cheese Importing Provinces, by Quantity, 2010
Table 3-9   Import Volume and Shares of China Cheese Importers TOP10, 2010
Table 3-10  Import Volume and Shares of China Fresh Cheese（HS04061000） Importers TOP10, 2010
Table 3-11  Import Volume and Shares of China Grated or Powdered Cheese（HS04062000） Importers TOP10, 2010
Table 3-12  Import Volume and Shares of China Processed Cheese（HS04063000） Importers TOP10, 2010
Table 3-13  Import Volume and Shares of China Blue-veined Cheese（HS04064000） Importers TOP10, 2010
Table 3-14  Import Volume and Shares of China Other Cheese（HS04069000） Importers TOP10, 2010
Table 3-15  China Tariffs Reduction Sheet to New Zealand
Figure 3-7  China Cheese Exports, 2000- the first quarter of 2011
Figure 3-8  China Cheese Market Capacity and Trend, 2000-2011
Table 3-16  China Supply & Demand of Cheese Market, 2000-2011
Figure 3-9  Cheese Market Shares of Leading Brands in China, by Quantity, 2010
Table 4-1   Registration Reference on Bright Dairy
Table 4-2  Top 10 Leading Shareholders & Stock Distribution of Bright Dairy
Figure 4-1  Property Right and Control Relationship between Bright Dairy and Real Controllers
Table 4-3  Consolidated Statement of Profits of Bright Dairy in 2010
Table 4-4  Output of Main Products of Bright Dairy, 2009-2010
Table 4-5  Cheese Retail Prices of Bright Dairy, 2010
Table 4-6  Registration Reference on BEIJING SANYUAN FOODS CO., LTD.
Table 4-7 Table 4-8 Consolidated Statement of Profits of Sanyuan Foods in 2010
Table 4-8   Output of Main Products of Sanyuan Foods, 2009-2010
Table 4-9   Registration Reference on Yili Group
Table 4-10  Top 10 Leading Shareholders & Stock Distribution of Yili Group
Table 4-11  Output of Main Products of Yili Group, 2009-2010
Table 4-12  Consolidated statement of profits of Yili Group in 2010
Table 4-13  Registration Reference on Mengniu Dairy (Group)
Figure 4-2  Share Equity Structure of Mengniu Dairy
Table 4-14  Total Profit of Mengniu, 2010
Table 4-15  Output of Main Products of Mengniu Dairy, 2009-2010
Table 4-16  Output of Main Products of Qishi Dairy, 2009-2010
Table 4-17  Financial Situation of Bongrain (Tianjin) Foods Co., Ltd., 2006-2010

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